GTM OSv38 · SchemaChangelog
41services
3agents
15tools
10layers
L0→L9full-cycle
Modular · Service-Driven · CRM-Agnostic

A complete GTM
Operating System

Every job RevOps does — quota planning, lead routing, deal health, churn risk, customer comms, business reviews — specced as a service. Three reasoning agents on top read those services to answer real CRO questions. 41 services + 3 agents + 15 specialist tools across 10 layers.

A quick tour for first-time viewers
The logic of how every job is done is no longer trapped in someone's head or a stale Confluence doc — it's a click-through service spec, with reasoning agents (the L9 "brains") that answer questions a CRO actually asks: why is the segment soft? what's the play on this account? did last year's bet work? Brains propose; humans approve; services execute. The full lineage from a brain proposal to an executed action is preserved end-to-end. Click the tabs above; here's what each one shows.
The OS — every service catalogued, click-through to the full logic spec for any one. Replaces "ask Sarah" or "find the Confluence doc" — the actual logic of how each job is done is no longer tribal knowledge.
Connection Map — the dependency graph between services. RevOps is a team sport: a new product ripples through quotas, enablement, comp, WBR. This is the visual of those connections — manual today, scales through the OS in the bigger vision.
Brain Outputs — 19 real strategic + operational questions, each answered by the prototype's three reasoning agents on real data. What it actually feels like to ask the system a question — including AGT-903's option-set strategic memos with full risk surface + assumptions-must-hold.
Follow a Lead — one synthetic deal, walked end-to-end from inbound lead through renewal, with every service firing + two real brain reasoning moments embedded inline. Answers "does this thing actually work?" with the full lifecycle.
Planning — your quarterly planning meeting in three sub-panels: quota, headcount, territory. Pull a slider; the math respects every spec guardrail. Sized for $400M–$1B ARR / 80–100 reps.
Forecast & WBR — the forecast call (bottoms-up vs top-down vs commit vs plan) and the WBR readout (5 canonical metrics + brain narrative). The numbers your CFO and board see.
ICP Scorer Demo — deterministic JS reproduction of the 6-dimension ICP scoring + routing. Skip unless you want the dimensional model up close.

Three tiers. 41 GTM Services in L1–L8 (deterministic, single-writer-per-table, audit-grade — v38 added AGT-208 Developer Signal Scorer for PLG-funnel scoring on consumption-pricing platforms). 3 Brain Agents in L9 (LLM-native, operator-invoked, read Tier 1 services but never write canonical data; gated by 30-question eval harness — all three prototyped & eval-passing — AGT-903 added v38.6 with 5/5 EVAL-S fixtures green at \$2.89 sweep). 15 Specialist Tools in Tier 3 across 4 waves — stateless callable functions that brains and services invoke for narrow cognition tasks (TOOL-003 / TOOL-004 / TOOL-008 / TOOL-010 / TOOL-013 / TOOL-014 / TOOL-015 prototyped; remaining 8 specced). The distinction is deliberate; brains propose, humans co-define and approve, services execute. v38 also adds tier-migration as a new expansion play type (AGT-503), GP-overlay comp variant (AGT-101 + AGT-103), and motion-aware lead routing (AGT-202). See changelog for current state.

Service Connection Map

Click any service or agent to highlight its connections and see wiring details in the sidebar. L9 brain agents (gold) read from L1–L8 services but never write canonical data.
Feeds (Tier 1 → Tier 1)
Reads (Tier 1 → Tier 1)
Cross-layer (Tier 1 → Tier 1)
Brain reads (L9 → Tier 1)
Click a service or agent node to see its connections and wiring details
ICP Scorer Demo

Deterministic JS reproduction of AGT-201 6-dimension scoring + AGT-202 routing. Useful for explaining the dimensional model — narrow scope, no LLM, no brain reasoning. For end-to-end reasoning see Brain Outputs and Follow a Lead.

Company
Signals
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Fill in lead profile and click run.
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Follow a Lead — end-to-end walkthrough coming next. Single synthetic account from lead → close → onboarding → first overage → expansion → renewal.